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Defence Ministry Launches ‘Swachhta Hi Sewa’ Campaign: Highlights

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October 3,2017 is the third anniversary of Swachh Bharat Mission which was  launched on October 2, 2014. Ever since that day there has been a significant change in the attitude of people of India towards cleanliness. In thee past 3 years we have come a long way but much more needs to be done to achieve “Cleanliness is Godliness” objective of Mahatma Gandhi.  Highlighting the importance of cooperation, Shri Narendra Modi has launched an ambitious initiative “Swachhta Hi Sewa” to speed up the work being done for this noble cause. Starting on September 15 & going on till the Birth Anniversary of Bapu, this initiative is aimed at mobilising people from all walks of life to clean public spaces, construct toilets & such other things to ensure sanitation. This initiative of Ministry of Drinking Water & Sanitation aims at enlisting the help of government offices, schools, colleges, institutions, corporates & individuals for shramdaan for the cause of a Clean India.

Following are some facts highlighting the scope of this mega campaign :

  • This initiative would be launched by President of India from Ishwarigunj village in Kanpur, ODF area.
  • Elaborate plans by government ministries, state governments, local bodies, etc.
  • Special mobilisation of people on 3 intervening Sundays for toilet construction, cleaning of public places
  • Special drive on October 1, 2017 of 15 pre-identified tourist places
  • Active involvement of MPs, MLAs in offering shramdaan. Visit of VP Naidu to a Karnataka village on September 17
  • September 17 is being celebrated as Seva Diwas, special broadcast of Akshay Kumar starrer Toilet : Ek Prem Katha on Doordarshan at 11 AM.
  • Campaigns by media houses to celebrate this fortnight-long campaign.
  • This unprecedented campaign culminate on Swachh Bharat Diwas i.e. October 2 when National awards for short stories, essays, films & paintings would be announced celebrating Swacch champions of India
  • Ministry has created a portal & web page for this campaign on so that people can share their cleanliness activities.

Contributed by: Sagar Nain