How it all started?
WE ARE AN INDEPENDENT MEDIA ORGANIZATION, PUBLISHING ONLINE CONTENT FOR GEN-Z AND CREATING HIGHLY ENGAGED YOUTH COMMUNITY.
University Express (now acquired by One Impression) started in 2012 with few under-grad students from University of Delhi and over the years spread across multiple universities in different cities in order to build a community for youth. Currently, it is one of the most premium and widespread network to reach out to college going students.
How we serve brands?
We own multiple digital & offline properties where we have been able to create youth community who are driven by content and we engage them by publishing campus stories, organize curated events and run various campus programs.
We are the most premium channel to reach out to youth.
This is how we work with brands:
- Branded Content: Be in on social media or on web or on any digital property where we are present, our branded content help brands to engage themselves with the students’ community and reach out to over 4 million potential youth users.
- Media Advertisements: We provide native advertisements in the form of in-article ads and premium real estate on our website such as banner & leaderboard ads. In addition to this, we provide sponsored social media postings on our much followed social media platforms – Facebook, Instagram & Twitter. We also run engaging video content and web series (like our flagship #Impower) targeting the youth and involve with brands at strategic level who want to be present in front of millions watching our channel.
- On-campus brand engagement: Our on-ground team of young influencers from various campuses run engagement activities for brands and help them to create a buzz in campus.
- Events: We help brands by providing them a platform to interact with curated audience through our exclusive events. We have organised multiple successful events year on year – Polemic Wars, Youth Decide, Unlimit, HerPitch, University Connect and Under 25 Summit. We organise trainings, workshops, summits, competitions and lot more.
- Hiring interns and program management: We hire interns for brands through our network, manage these resources for them and also run performance driven projects.
Economics (Honours) – University of Delhi; MBA (Marketing & HR) – LBSIM; Ex – LBSEIC; Ex – Interpublic Group; Ex – Collabera, Current – AVP at One Impression.
English (Honours) – University of Delhi; MA (Literature) – IGNOU; MA (Linguistics & Cognitive Sciences) – JNU; Ex – Make A Difference; Ex – Page Traffic; Ex – Future For Sure.
B.Tech – Guru Nanak Dev University; MBA (Marketing & HR) – LBSIM; Ex- KocharTech, Ex- IIMJobs.
B.Tech – Dehradun Institute of Technology; MBA (Operations & Marketing) – LBSIM; Ex- APL Apollo; BYJU’s.
BE – NSIT New Delhi; YLP candidate – ISB Hyderabad; CFA level 1; Ex – Boston Consulting Group; Current – SAIF Partners.
Since its inception in 2012, UE has partnered with 1000+ youth events, published 3500+ stories, created a social media community of over 150000, served several global clients across 4 continents and touched millions of readers. We run exclusive community campaigns, events and student internship programs where best of the potential journalists/marketers/entrepreneurs get an opportunity to groom their skills and get mentored by industry experts. We’re also narrowing skill-gap by serving brands with training and recruitment solutions.
Every year hundreds of talented students graduate from our internship and career building programs in the field of digital journalism, digital marketing, creative writing and business management/ entrepreneurship. We are proud to have a network of over 400 alumni who are currently absorbed by global giants such as Google, McKinsey, Bain & Co, Big 4s, IPG, BCG, DE Shaw, The Hindu, Bennett & Coleman, HT Media or are excelling in the field of entrepreneurship. Many of our alumni are associated with institutions like Yale University, JNU, University of Delhi, IITs, IIMs, Oxford University, MIT (USA), LSE to name a few.
Been here, done that!
We have rendered advertisement and campus marketing services to various companies at national and global level. Our marketing campaigns typically include advertorials, student engagement and brand management programs. Our clientele includes some of the hottest start-ups and established companies like- Maruti Suzuki Nexa, Hero Motocorp, Red Bull, Uber, Urbanclap, Instamojo, Indian Chamber of Commerce, Symbiosis University, Amkette Technologies, Tapzo (Acquired by Amazon), Reach App (acquired by Ixigo), Study Overseas Global and many more… We also host exclusive events for our community and are consistently grooming talent with our training and recruitment solutions.
“It was an absolute plesure working with University Express on a recent campaign we ran at universities across India. University Express were professional, responsive, highly accomodating to our needs and our advertisement far exceeded our expectations.”
– Anouska Curzon, Student-Board, London, UK
“University Express understands the youth space really well. They have the ability to provide cutting edge marketing solutions in the most cost effecient manner. I woud highly recommend their services specilly for youth marketing.”
– Manveer Singh, Founder- Knight Bites
“I am always impressed with the services orientation I get when I interact with UE team! The guys listen carefully and they respond very quickly. They offer the most innovative ideas and Out of the Box thinking. They respond to queries at greater pace and address problems very effectively. They are really eased to work with.”
– Ashutosh Rai, Marketing Officer, Study Overseas Global
In the News
To partner with us, drop a mail to firstname.lastname@example.org