Top 10 Reasons to Attend MICANVAS 2016


Ideas. Innovation. Inspiration. This is at the core of MICA’s annual marketing festival, MICANVAS. Envisioned as the Mecca of marketing, the event lets you Interact with leaders from the marketing industry and future leaders from the best B-schools in India. As we enter our 15th year, we have a lot in store for you. Here are the top 10 reasons to attend MICANVAS 2016:



Mindspeak brings a panel of marketing goliaths to speak on the biggest changes and trends in the industry. This year, joining us will be Kunal Jeswani, CEO of Ogilvy India; Siddharth Adelkar, Thoughworks; Ankit Mehrotra, Dine Out and renowned psychiatrist, Dr. Bhooshan Shukla.

Last Manager Standing


A multi-round competition where participants from the best B-Schools solve business and managerial problems, with the winner taking away a prize of Rs. 1,00,000.

Amit Trivedi


Let your hair loose and unwind after a grueling day of marketing madness by immersing yourself in the captivating tunes of Amit Trivedi, live in concert at Adrenaline – the artist night of MICANVAS.



This year, MICANVAS is packed to the brim with the competitions that will rack your brains, including Metrotopia, BrandScript, Start-Up Monopoly, UnMarketable, SMS and RJ Wars.

(Read more at dare2compete/Micanvas/MICA)



The iconic Chota canteen was recently voted the best college canteen by Nestled amongst lanterns, charpais and smiling faces, try the ‘strong-wali coffee’ or ‘tadka maggi’ and find out why.

Gamification Experience


Gamify your MICANVAS journey with the MICANVAS app and score points on your way to become the ‘Ultimate Marketer’. The app keeps you engaged online as well as offline, and challenges you on 5 domains: General Knowledge, Advertising, Branding, Problem Solving and Sports Marketing.

Campus Infrastructure


MICA radiates with a rustic charm which can be attributed to the red brick walls. These walls symbolise strength and transparency. A lot has changed at MICA in the last 25 years, except the blissful feeling the campus leaves you with.

Battle of the bands


Battle of the Bands 2016 brings together the best semi-professional musical acts from across the country to fight it out for musical supremacy (and the prize money, of course). This year, we left no stones unturned and got the celebrated fusion band Advaita to headline and judge this competition.

Chota Wall


Every year before MICANVAS, MICAns splash the Chota wall with paint, adorn it with lights and fill it up with graffiti and quotes. Loaded with insider jokes, this wall gives you a glimpse into the daily life at MICA and serves as the perfect conversation starter.

The MICAn Life


Everything at MICA has a story to tell – the trees, the bricks, the air, our rooms, our hostels and our graffiti. Unravel these stories, taste the MICAn life and learn a thing or two about ‘India’s best-kept secret amongst management institutions’.


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